My Story
I've spent 10 years solving one problem: why do enterprise SaaS products frustrate the people who use them every day?
The answer is almost always the same. The product was built around features, not around the moment a user needs to make a decision. My job is to find that moment, redesign around it, and make sure the numbers follow.
At Spendflo, I didn't redesign screens. I transformed the entire platform from a SaaS management tool into a fully AI-native procurement platform. I built Flo AI from 0 to 1: Spendflo's conversational AI procurement assistant covering intake-to-procure and procure-to-pay. I defined the AI interaction patterns, trust signals, explainability frameworks, and human-override flows that became the product's design foundation. I also rebuilt the UI with a token-based design system from scratch.
At Freshworks, I redesigned the Journey Builder for 50,000+ global users, improving workflow efficiency by 28% and campaign performance by 22%. I also helped establish and scale the Freshworks product design system.
At Vajro, I owned end-to-end product design for the mobile app builder platform. I rebuilt merchant onboarding from scratch, found 6 redundant steps nobody had questioned, and brought completion up 64%. Built Needle, the unified design system across mobile and web.
At Trimble, I worked on the transformation of a legacy enterprise platform into 8 modern SaaS products, cutting support tickets 60% and growing mobile usage 46%.
Throughout, I've operated as both strategic design leader and senior IC. The kind of designer who can run a stakeholder workshop in the morning and ship a prototype by afternoon.